International success in the fashion industry with the help of the Enterprise Europe Network staff in Debrecen
The Faludi G brand was founded by designer Gabriella Faludi in 2011, who by that time had established her name as an experienced jewellery and glass designer.
Gabriella Faludi is known to apply innovative techniques and structures, which she combines with extraordinary colours and shapes. She creates a captivating atmosphere around her jewellery that radiate feminine luxury. Faludi G is a dynamically evolving exclusive brand, by 2016 it became ready to make the first steps towards the international markets. The London Fashion Week is one of the most prestigious event of the industry, to where Ms Faludi has received invitation as an exhibitor. The successful introduction in London has been followed by raising international interest even from distant markets. The Alta Moda event in Kuala Lumpur gathers international buyers, press and decision makers of the fashion industry. It is also considered as a gateway to the Asian market. Ms Faludi has received an exclusive invitation to attend the show, and this was the point where the Enterprise Europe Network staff in Debrecen has been contacted for assistance.
Although the invitation to the KL Alta Moda was a great honour and opportunity for Ms. Gabriella Faludi, it also represented a big challenge to exhibit in such a distant and unfamiliar country. In order to make her travel easier, Enterprise Europe Network Debrecen has gathered useful information on the Malaysian market, furthermore, they prepared the necessary documentation (ATA Carnet) for her that were required by the Malaysian Custom Office.
Moreover, the Network colleagues have identified national support programs suitable to found the related expenses.
Besides continuously analysing the new entries in the Partnering Opportunities Database the the Network team in Debrecen regularly inform the designer about the upcoming international events of the industry.
Faludy G's success story has been internationally acknowledged when she won the Enterprise Europe Network's "Ready to Grow" Campaign.
An interview and a short movie about the success story of Faludi G can be reached at the following link:
https://een.ec.europa.eu/news/handcrafting-your-way-fashion-industry
